Why is Aavas Financiers falling/rising?

As of 18-Sep, Aavas Financiers Ltd. is experiencing a decline in its stock price, currently at 1,648.05, reflecting a decrease of 5.05 points or 0.31%. The stock has been underperforming, having fallen for the last three consecutive days with a total return of -1.76% during this period. Additionally, the stock's performance over the past month shows a decline of 1.46%, contrasting with a 2.14% increase in the benchmark index. The stock's delivery volume has also decreased significantly, down by 26.72% compared to the five-day average, indicating falling investor participation. Despite strong long-term fundamentals, such as a healthy growth rate in net sales and operating profit, the stock is facing pressure due to a high proportion of pledged promoter shares and a very expensive valuation relative to its peers. In the broader market context, Aavas Financiers has underperformed against the benchmark over the last three years, generating a return of -9.68% compared to the Sensex's modest gain of 0.08% in the same timeframe. This consistent underperformance, coupled with the recent flat results and high valuation metrics, contributes to a negative sentiment surrounding the stock. The increased proportion of pledged shares among promoters adds further downward pressure, particularly in a falling market. Overall, while the company shows strong long-term potential, the current market dynamics and investor sentiment are leading to a decline in its stock price.