Why is Aayush Wellness falling/rising?

As of 25-Jun, Aayush Wellness Ltd is experiencing a price increase, currently at Rs. 191.25, reflecting a rise of 3.75 or 2.0%. The stock has reached a new 52-week high today and has shown a remarkable performance, gaining 51.14% over the last 21 days. It has consistently outperformed its sector by 0.95% today and is trading above all key moving averages. The company has demonstrated strong financial performance, with net sales increasing to Rs. 47.98 crore and a positive trajectory over the last three quarters. However, there are concerns regarding long-term growth, as net sales have declined at an annual rate of -10.47% over the past five years, and institutional investor participation has decreased.
In the broader market context, Aayush Wellness has significantly outperformed the Sensex, with a 10.36% return over the past week compared to the benchmark's 1.61%. The stock's impressive year-to-date return of 53.06% also contrasts sharply with the Sensex's 5.91% gain. Despite the positive short-term performance, the decline in institutional investor stakes and the high valuation metrics, such as a Price to Book Value of 112.4, suggest caution. Nonetheless, the stock's strong recent performance and positive quarterly results have contributed to its upward price movement.