Why is Aayush Wellness falling/rising?

As of 09-Jul, Aayush Wellness Ltd's stock price is rising, currently at Rs. 232.90, reflecting an increase of Rs. 4.55 or 1.99%. The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last 21 days, during which it has appreciated by 51.18%. Additionally, it has outperformed its sector by 1.79% today. The stock's performance over various periods has been impressive, with a 10.35% increase over the past week and a staggering 1188.11% rise over the last year. The company has shown strong financial results, including significant growth in net sales and profits over recent quarters, although it faces some long-term growth concerns due to a negative annual growth rate in net sales over the past five years.
In the broader market context, Aayush Wellness has significantly outperformed the benchmark Sensex, which has only increased by 0.15% over the past week and 6.91% year-to-date, compared to the stock's remarkable 86.39% YTD return. While the stock's recent performance is bolstered by rising investor participation and favorable moving averages, there are risks to consider, such as a decline in institutional investor participation and high valuation metrics. Despite these concerns, the stock's strong short-term and long-term performance relative to the market suggests that investor sentiment remains positive, contributing to its rising price.