Why is Aayush Wellness falling/rising?

As of 11-Jul, Aayush Wellness Ltd is experiencing a price increase, currently at Rs 242.30, reflecting a rise of 4.75 or 2.0%. The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last 21 days, accumulating a remarkable 51.25% return during this period. It has significantly outperformed the sector by 1.42% today and is trading above all key moving averages, indicating strong momentum. However, there has been a decline in investor participation, with delivery volume falling by 20.47% against the 5-day average. Despite this, the company has shown outstanding financial performance, including a staggering growth in net sales and consistent positive results over the last three quarters, which supports the stock's upward movement.
In the broader market context, Aayush Wellness has outperformed the benchmark Sensex significantly, with a 10.36% gain over the past week compared to a decline of 1.12% for the index. Year-to-date, the stock has surged by 93.92%, while the Sensex has only increased by 5.58%. This stark contrast highlights the stock's strong performance relative to the market. However, there are concerns regarding long-term growth potential, as the company has experienced a negative annual growth rate in net sales over the past five years. Additionally, a decrease in institutional investor participation could pose risks, as these investors typically have more resources to analyze company fundamentals.