Why is Aayush Wellness falling/rising?

As of 16-Jul, Aayush Wellness Ltd's stock price is rising, currently at Rs. 257.00, reflecting an increase of 5.0 (1.98%). The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last 21 days, resulting in a substantial return of 51.22% during this period. Additionally, Aayush Wellness has shown impressive performance over various time frames, with a 1-year return of 1374.42% and a year-to-date increase of 105.68%. The company has reported outstanding results in recent quarters, with net sales and profits reaching new highs, which supports the positive sentiment around the stock. However, there are concerns regarding long-term growth, as net sales have declined at an annual rate of -10.47% over the past five years, and institutional investor participation has decreased.
In the broader market context, Aayush Wellness has significantly outperformed the benchmark Sensex, which has seen a decline of 1.08% over the past week while the stock itself has risen by 10.35%. This stark contrast highlights the stock's strong market position and investor confidence despite the overall market trends. The company's ability to generate substantial returns in both the short and long term, coupled with its recent positive financial results, has contributed to its rising stock price, even as it faces challenges such as falling institutional participation and high valuation metrics.