Why is Aayush Wellness falling/rising?

As of 17-Jul, Aayush Wellness Ltd's stock price is rising, currently at Rs. 262.10, reflecting an increase of 5.1 (1.98%). The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last 21 days, resulting in a remarkable 51.24% return during this period. Furthermore, Aayush Wellness has significantly outperformed the Sensex, with a 10.33% increase over the past week and an impressive 1403.68% return over the last year. Despite a decline in delivery volume, the stock is trading above its moving averages, indicating strong momentum. Positive factors contributing to this rise include the company's low debt-to-equity ratio and outstanding financial results over the past three quarters, although concerns about long-term growth persist due to a negative annual growth rate in net sales over the last five years.
In the broader market context, Aayush Wellness has shown exceptional performance compared to the benchmark, with a 10.33% increase in the last week while the Sensex has declined by 1.12%. This stark contrast highlights the stock's resilience and attractiveness to investors, particularly given its substantial returns over various periods. However, the lack of domestic mutual fund investment may indicate some caution among institutional investors regarding the stock's valuation, which is considered expensive relative to its peers. Overall, the combination of strong short-term performance, positive financial results, and market-beating returns has contributed to the stock's rising price.