Why is Aayush Wellness falling/rising?

As of 18-Jul, Aayush Wellness Ltd's stock price is currently at 256.90, reflecting a decrease of 5.2, or 1.98%. The stock has recently hit a new 52-week high of Rs.267.3 but has underperformed its sector today by 1.43%. After a remarkable 20-day streak of gains, the stock has experienced a reversal. Despite this decline, Aayush Wellness has shown impressive returns over various periods, including a 1352.67% increase over the past year and a 16897.49% rise over the last three years. However, the company faces challenges such as a poor long-term growth rate in net sales, which has declined at an annual rate of -10.47% over the last five years, and a high valuation with a Price to Book Value of 151, indicating it may be trading at a premium compared to its peers.
In the broader market context, Aayush Wellness has outperformed the Sensex in the short term, with a 6.03% gain over the past week compared to the benchmark's decline of 0.90%. This strong performance contrasts with the stock's current price drop, suggesting that while the stock has been on an upward trajectory, recent profit-taking may be influencing the decline. Additionally, the lack of domestic mutual fund investment, which stands at 0%, could indicate a lack of confidence among institutional investors, potentially impacting market sentiment around the stock.