Why is Aayush Wellness falling/rising?

As of 22-Jul, Aayush Wellness Ltd is experiencing a decline in its stock price, currently at 246.80, which reflects a decrease of 5.0 or 1.99%. The stock has been underperforming, having fallen for the last three consecutive days, resulting in a total drop of 5.84% during this period. Additionally, the stock's performance today has underperformed its sector by 1.08%. Despite a strong long-term performance with a remarkable 1300.78% return over the past year, the company faces challenges such as a declining investor participation, with delivery volume plummeting by 97.11% against the five-day average. The company's low debt-to-equity ratio and consistent positive results over the last three quarters are positive indicators; however, the long-term growth concerns due to a negative annual sales growth rate of -10.47% over the past five years and a high valuation compared to peers may be contributing to the current price decline.
In the broader market context, Aayush Wellness Ltd's short-term return of -2.06% over the past week contrasts with the Sensex, which has only decreased by 0.47%. This indicates that the stock is underperforming relative to the benchmark index in the short term. While the company has shown impressive long-term growth, the recent price movement suggests that investors may be reacting to the declining sales growth and high valuation metrics, which could be causing hesitation among potential buyers. The lack of domestic mutual fund investment further signals a lack of confidence in the stock's current price level, contributing to its downward movement.