Why is Aayush Wellness falling/rising?

As of 01-Aug, Aayush Wellness Ltd is experiencing a decline in its stock price, currently at 210.20, which represents a decrease of 4.25 or 1.98%. The stock has been on a downward trend, losing value for the last 11 consecutive days, resulting in a total drop of 19.8% during this period. Despite outperforming its sector by 1.18% today, the stock's performance over the past week shows a significant decline of 9.55%, while it has seen a positive return of 1.57% over the past month. The company has reported strong financial results in recent quarters, but it also faces challenges such as a poor long-term growth rate in net sales and a very expensive valuation relative to its book value.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has only declined by 1.06% over the past week. This indicates that Aayush Wellness is underperforming compared to the overall market. Additionally, the pharmaceuticals and drugs sector has seen a decline of 3.27%, which may be contributing to the stock's struggles. The falling investor participation, with a significant drop in delivery volume, suggests a lack of confidence among investors, further impacting the stock's price negatively. Despite its impressive long-term returns, the current market sentiment and valuation concerns are likely influencing the stock's recent downward movement.