Why is Accent Microcell falling/rising?

As of 31-Jul, Accent Microcell Ltd is experiencing a significant rise in its stock price, currently at 315.95, reflecting an increase of 33.95 or 12.04%. The stock has recently hit a new 52-week high of Rs. 324 and has outperformed its sector by 11.61% today. Additionally, Accent Microcell is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong upward momentum. The stock has shown impressive returns over the past week and month, with increases of 17.02% and 19.18%, respectively, while the one-year return stands at 8.44%. There is also a notable rise in investor participation, with delivery volume increasing by 19.86% compared to the 5-day average, suggesting heightened interest in the stock.
In the broader market context, Accent Microcell's strong short-term performance contrasts sharply with the Sensex, which has declined by 1.17% over the past week and 3.03% over the past month. This divergence highlights the stock's resilience and attractiveness to investors amid a generally unfavorable market environment. While the Sensex has shown a year-to-date gain of 4.75%, Accent Microcell's year-to-date performance of 17.02% further emphasizes its strength relative to the benchmark. Overall, the combination of positive stock-specific factors and the stock's ability to outperform the broader market contributes to its rising price.