Why is ADC India falling/rising?

As of 28-Aug, ADC India Communications Ltd is experiencing a decline in its stock price, currently at Rs 1,535.00, reflecting a decrease of Rs 88.3 or 5.44%. Today's price summary indicates that the stock has underperformed its sector by 3.18% and has fallen after five consecutive days of gains, touching an intraday low of Rs 1,502, which represents a drop of 7.47%. Despite trading above its moving averages, the stock has shown a negative return of 23.96% over the past year, while its profits have decreased by 19%. Additionally, the company has reported negative results for the quarter ending June 25, with a significant decline in both profit after tax and profit before tax, contributing to its expensive valuation relative to peers.
In the broader market context, ADC India's short-term performance has been notably better than the benchmark, with a 14.13% increase over the past week compared to a 2.34% decline in the Sensex. However, the stock's year-to-date performance shows a decline of 6.19%, contrasting with a 2.48% gain in the broader market. The presence of pledged promoter shares, which account for 65%, adds to the downward pressure on the stock in a falling market, further exacerbating its underperformance relative to the BSE500 index, which has seen a smaller decline of 5.01% over the past year.