Why is Add-Shop E-Reta. falling/rising?

As of 26-Aug, Add-Shop E-Retail Ltd is experiencing a slight decline in its stock price, currently at 9.98, reflecting a change of -0.02 or -0.2%. Today's price summary indicates that the stock has outperformed its sector by 1.77%, with delivery volume rising significantly by 57.7% compared to the 5-day average. However, despite a recent 5.05% increase over the past week, the stock has shown a substantial decline of 43.33% over the last year, indicating persistent underperformance against the benchmark. The company's valuation appears attractive with a low PEG ratio and a significant rise in profits, yet it has faced weak long-term fundamental strength, evidenced by a negative CAGR growth in operating profits over the last five years.
Broader market context shows that while Add-Shop E-Retail Ltd has outperformed the Sensex by 5.05% in the past week, it has still underperformed the benchmark over longer periods, including a 34.60% decline year-to-date compared to a 3.39% gain in the Sensex. This consistent underperformance, coupled with flat quarterly results and declining net sales, suggests that investor sentiment may be cautious despite some positive indicators. The stock's liquidity is adequate for trading, but the overall negative trends in sales and profits may overshadow the recent positive movements, contributing to its current price decline.