Why is Add-Shop E-Reta. falling/rising?

As of 16-Sep, Add-Shop E-Retail Ltd is experiencing a slight decline in its stock price, currently at 9.79, reflecting a decrease of 0.01 or 0.1%. The stock has been on a downward trend, losing value for the last four consecutive days with a total decline of 1.71% over the past week. It is trading below its moving averages across various time frames, indicating bearish momentum. Despite a significant increase in profits by 334% over the past year, the stock has underperformed with a return of -41.38%, and its weak long-term fundamentals, including a -25.87% CAGR growth in operating profits over the last five years, contribute to its current struggles. The falling investor participation, as evidenced by a 15.53% drop in delivery volume, further exacerbates the stock's challenges.
In the broader market context, Add-Shop E-Retail Ltd's performance has been notably poor compared to the benchmark, with the Sensex gaining 1.58% over the past week while the stock has declined. Over the last month, the stock has shown a modest increase of 0.51%, but this is overshadowed by its year-to-date decline of 35.85% against the Sensex's 5.43% gain. The stock's liquidity appears adequate for trading, but the consistent underperformance against the benchmark over the last three years raises concerns for potential investors. Overall, the combination of weak short-term performance, declining investor interest, and long-term fundamental weaknesses suggests a challenging outlook for Add-Shop E-Retail Ltd.