Why is Add-Shop E-Reta. falling/rising?

As of 17-Sep, Add-Shop E-Retail Ltd is currently priced at 9.85, reflecting an increase of 0.06 or 0.61%. The stock has recently experienced a trend reversal, gaining after six consecutive days of decline. However, it is trading below its moving averages across various time frames, indicating a bearish trend. The stock's performance over the past week shows a decline of 1.10%, while it has gained 1.13% over the past month. Despite a significant drop of 39.76% over the last year, the company's profits have surged by 334%, leading to a very attractive valuation with a PEG ratio of 0. This suggests that while the stock is undervalued compared to its peers, the long-term fundamental strength is weak, as evidenced by a -25.87% CAGR growth in operating profits over the last five years.
Broader market context indicates that the stock has consistently underperformed against the benchmark, with a notable decline of 39.76% in the past year compared to a flat performance of -0.46% for the Sensex. The stock's recent price movement is in line with sector performance, but the falling investor participation, as indicated by a 20.56% drop in delivery volume, raises concerns about liquidity and investor confidence. Overall, while there are some positive factors such as attractive valuations and profit growth, the persistent underperformance and weak fundamentals suggest a challenging environment for Add-Shop E-Retail Ltd.