Why is Add-Shop E-Reta. falling/rising?

As of 18-Sep, Add-Shop E-Retail Ltd is experiencing a decline in its stock price, currently at 9.63, reflecting a decrease of 0.22 or 2.23%. The stock has underperformed its sector today by 0.56%, and it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has dropped by 2.73%, and it has shown a significant year-to-date decline of 36.89%. Despite a substantial increase in profits by 334% over the past year, the stock's return has been a staggering -40.07%, indicating weak long-term fundamental strength with a -25.87% CAGR growth in operating profits over the last five years. The stock is also trading at a discount compared to its peers, but the consistent underperformance against the benchmark over the last three years raises concerns.
In the broader market context, the Sensex has shown a positive return of 1.80% over the past week and a year-to-date increase of 6.24%, contrasting sharply with Add-Shop's negative performance. This divergence highlights the stock's struggles relative to the overall market, as it has underperformed the BSE500 in each of the last three annual periods. The falling investor participation, indicated by a decrease in delivery volume, further suggests a lack of confidence among investors, contributing to the stock's downward trajectory.