Why is Add-Shop E-Reta. falling/rising?

As of 22-Sep, Add-Shop E-Retail Ltd is experiencing a price increase, currently at 9.83, reflecting a change of 0.21 or 2.18% upward. Today's performance indicates that the stock has outperformed its sector by 2.42%, marking a trend reversal after two consecutive days of decline. However, despite this short-term gain, the stock has shown a significant underperformance over the longer term, with a year-to-date return of -35.58% and a one-year return of -38.33%. The company has a very attractive valuation with a return on capital employed (ROCE) of 3.8 and is trading at a discount compared to its peers. Nonetheless, the stock's weak long-term fundamental strength is highlighted by a -25.87% compound annual growth rate (CAGR) in operating profits over the last five years, which raises concerns among investors.
In the broader market context, the stock's short-term return of +0.31% over the past week is slightly below the benchmark Sensex, which has gained +0.46% in the same period. This underperformance is consistent with the stock's historical trend, as it has consistently lagged behind the benchmark over the last three years. The declining investor participation, evidenced by a 40.59% drop in delivery volume compared to the five-day average, further suggests a lack of confidence among investors. While the stock's recent price movement may indicate some recovery, the overall context of weak fundamentals and historical underperformance against the market continues to pose significant challenges.