Why is Add-Shop E-Reta. falling/rising?

As of 23-Sep, Add-Shop E-Retail Ltd's stock price is currently at 9.60, reflecting a decrease of 0.19, or 1.94%. The stock has underperformed its sector by 0.36% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant decline in investor participation, with delivery volume falling by 33.63% compared to the 5-day average. Over the past week, the stock has decreased by 1.94%, and its year-to-date performance shows a substantial decline of 37.09%. Unfortunately, there is no information available regarding positive or negative factors that could provide further context for the stock's recent movement.
In the broader market context, the stock's short-term return of -1.94% over the past week contrasts sharply with the Sensex, which has only declined by 0.34% during the same period. This indicates that Add-Shop E-Retail Ltd is not only underperforming relative to the market but also struggling significantly over longer time frames, with a year-to-date decline of 37.09% compared to the Sensex's gain of 5.07%. The stark difference in performance suggests that investor sentiment towards Add-Shop E-Retail Ltd is negative, contributing to its ongoing price decline.