Why is Add-Shop E-Retail Ltd falling/rising?

Jan 22 2026 01:24 AM IST
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On 21-Jan, Add-Shop E-Retail Ltd's stock price fell to ₹8.13, marking a 2.4% decline as the company continues to face significant downward pressure amid sustained underperformance relative to market benchmarks and sector peers.




Persistent Downtrend Against Market Benchmarks


The stock’s recent decline is part of a broader pattern of underperformance. Over the past week, Add-Shop E-Retail Ltd has lost 4.58% of its value, compared to a more modest 1.77% drop in the Sensex. This negative trend extends over longer periods as well, with the stock falling 4.91% in the last month while the Sensex declined by 3.56%. Year-to-date, the stock has dropped 8.96%, more than double the Sensex’s 3.89% fall.


More strikingly, the stock’s one-year return stands at a steep negative 41.89%, in stark contrast to the Sensex’s positive 8.01% gain. Over three and five years, the divergence is even more pronounced, with Add-Shop E-Retail Ltd plummeting 84.62% and 81.18% respectively, while the Sensex has delivered robust returns of 35.12% and 65.06% over the same periods. This sustained underperformance highlights significant challenges facing the company or its sector relative to the broader market.



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Technical Indicators and Trading Activity Signal Weakness


On a technical front, Add-Shop E-Retail Ltd is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This positioning typically signals bearish momentum and suggests that the stock is struggling to find support at multiple levels. The stock has also recorded a consecutive two-day decline, losing 3.33% during this period, indicating persistent selling pressure.


Despite the falling price, investor participation has increased, as evidenced by a 33.99% rise in delivery volume on 20 Jan to 17,040 shares compared to the five-day average. This heightened activity could reflect investors offloading shares amid the downtrend or short-term traders reacting to volatility. The stock’s liquidity remains adequate, allowing for reasonable trade sizes without significant market impact.


Sector and Market Context


While the broader market, represented by the Sensex, has shown resilience and growth over the past year and beyond, Add-Shop E-Retail Ltd’s performance starkly contrasts this trend. The company’s sector has not been able to shield it from these declines, as the stock underperformed its sector by 0.82% on the day of the latest price update. This relative weakness suggests company-specific issues or competitive pressures that have weighed on investor sentiment.



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Conclusion: A Stock Under Pressure


The decline in Add-Shop E-Retail Ltd’s share price on 21-Jan is consistent with a longer-term pattern of underperformance relative to the Sensex and its sector. Trading below all major moving averages and experiencing consecutive days of losses, the stock is clearly under pressure. Although rising delivery volumes indicate increased investor activity, this has not translated into price support. Investors should carefully consider these factors and the stock’s historical performance before making investment decisions.





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