Why is ADF Foods falling/rising?

As of 11-Aug, ADF Foods Ltd is experiencing a decline in its stock price, currently at Rs 228.10, reflecting a decrease of Rs 4.9 or 2.1%. The stock has underperformed its sector by 2.69% today and has fallen after two consecutive days of gains. It touched an intraday low of Rs 226.3, indicating a significant drop of 2.88%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. Over the past week, the stock has decreased by 6.97%, and year-to-date, it has fallen by 22.73%, contrasting with the Sensex, which has gained 3.15% during the same period. The company's recent performance has been impacted by a decline in profits and negative sales growth, with a reported operating cash flow at its lowest.
In the broader market context, ADF Foods' short-term performance has been significantly weaker than the benchmark, as evidenced by its 1-week return of -6.97% compared to the Sensex's -0.51%. While the company has a low debt-to-equity ratio and high institutional holdings, which typically provide stability, the recent negative financial results, including a 22.54% decline in profit after tax and a 9.8% drop in net sales, have raised concerns among investors. Furthermore, the stock's premium valuation compared to peers and falling investor participation, with a 47.15% drop in delivery volume, contribute to the negative sentiment surrounding the stock, leading to its current downward price movement.