Why is ADF Foods falling/rising?

As of 11-Sep, ADF Foods Ltd is experiencing a decline in its stock price, currently at Rs 228.95, which reflects a decrease of Rs 5.1 or 2.18%. The stock has underperformed its sector today by 1.29%, reaching an intraday low of Rs 228.35. Over the past week, the stock has fallen by 4.52%, and its year-to-date performance shows a significant decline of 22.44%. Despite a relatively stable return of 0.04% over the past month, the stock's overall performance has been poor, with a 13.44% drop over the last year. The company's low debt-to-equity ratio and high institutional holdings at 34% indicate some stability; however, the stock is trading at a premium compared to its peers, and its profits have decreased by 6.9% over the past year, contributing to the negative sentiment surrounding it.
In the broader market context, the Sensex has shown a positive return of 1.03% over the past week and 4.36% year-to-date, contrasting sharply with ADF Foods' performance. The stock's significant underperformance relative to the benchmark indicates a lack of investor confidence, particularly as it has fallen more than the market average over the past year. The company's declining operating profit growth and negative results in recent quarters further exacerbate the situation, leading to a perception of poor long-term growth potential. Overall, these factors contribute to the stock's downward movement amidst a generally more favorable market environment.