Why is Aditya AMC falling/rising?

As of 25-Jun, Aditya Birla Sun Life AMC Ltd is experiencing a price increase, currently at 779.95, reflecting a rise of 12.85 or 1.68%. The stock has shown strong performance today, outperforming its sector by 1.07%, and has gained consecutively over the last two days, accumulating a total return of 3.33%. Additionally, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Over the past week, it has returned 4.10%, and in the last month, it has risen by 8.23%. The stock has also demonstrated strong long-term fundamental strength, with an average Return on Equity (ROE) of 25.98%, and has outperformed the BSE 500 in various time frames, contributing to its recent upward movement.
In the broader market context, the stock's short-term performance has significantly outpaced the Sensex, which has only increased by 1.61% over the past week. This indicates that investor sentiment towards Aditya AMC is particularly strong compared to the overall market. The rising investor participation, evidenced by a 45.62% increase in delivery volume compared to the 5-day average, further supports the stock's upward trajectory. Despite a year-to-date decline of 6.59% compared to the Sensex's gain of 5.91%, the stock's long-term performance remains robust, with an 18.71% increase over the past year, showcasing its resilience and appeal to investors.