Why is Aditya AMC falling/rising?

As of 03-Jul, Aditya Birla Sun Life AMC Ltd is experiencing a price increase, currently at Rs 817.95, which reflects a rise of 25.9 points or 3.27%. The stock has shown a positive trend today, outperforming its sector by 3.79% and reversing a two-day decline. It reached an intraday high of Rs 820.75, indicating strong buying interest. Over the past week, the stock has gained 5.95%, and in the last month, it has increased by 9.07%. Despite a year-to-date decline of 2.04%, the stock has delivered a robust 25.93% return over the past year, significantly outperforming the BSE500 index in both the short and long term. The company maintains strong fundamental strength with an average return on equity (ROE) of 25.98%, which supports its positive performance.
In the broader market context, while Aditya AMC has shown a strong short-term return, the benchmark Sensex has experienced a slight decline of 0.62% over the same week. This indicates that the stock is not only performing well relative to its sector but also gaining traction against the broader market. However, it is important to note that investor participation has decreased, with delivery volume falling by 48.41% compared to the five-day average, which could signal caution among investors. Despite this, the stock's liquidity remains adequate for trading, suggesting that it is still accessible for investors looking to capitalize on its upward momentum.