Why is Aditya AMC falling/rising?

As of 09-Jul, Aditya Birla Sun Life AMC Ltd's stock price is currently flat at 816.00, with no change in percentage terms (0.00%). The stock has shown a performance of +3.02% over the past week, while it has underperformed its sector by -0.38% today. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. Additionally, there has been a rise in investor participation, with a delivery volume increase of 13.83% compared to the 5-day average. Over the past year, the stock has delivered a return of 22.43%, significantly outperforming the BSE500 index in the last one year, three years, and three months, showcasing its strong long-term fundamental strength with an average Return on Equity (ROE) of 25.98%.
In the broader market context, the stock's short-term performance of +3.02% over the past week contrasts with the Sensex, which has only gained +0.15% in the same period. However, year-to-date, the stock has underperformed the benchmark with a decline of -2.28% compared to the Sensex's increase of +6.91%. Despite this, the stock's long-term performance remains robust, with a notable increase of +89.17% over the past three years, indicating strong market-beating performance in the long term. The presence of majority shareholders as promoters further supports investor confidence in the company's stability and growth potential.