Why is Aditya AMC falling/rising?

As of 10-Jul, Aditya Birla Sun Life AMC Ltd is experiencing a price increase, currently at Rs 850.20, reflecting a rise of Rs 34.2 or 4.19%. The stock has shown strong performance today, outperforming its sector by 4.06% and reaching an intraday high of Rs 853.65, which is a 4.61% increase. Over the past week, the stock has gained 3.94%, and it has also demonstrated impressive returns over longer periods, including a 29.15% increase in the last year and a 97.10% increase over the last three years. Despite this positive movement, there has been a notable decline in investor participation, with delivery volume dropping by 50.9% against the 5-day average. The stock is also trading above all key moving averages, indicating a bullish trend. The company's strong long-term fundamentals, highlighted by an average Return on Equity (ROE) of 25.98%, further support its recent price movement.
In the broader market context, Aditya AMC's short-term performance has significantly outpaced the benchmark, with a 3.94% increase over the past week compared to a slight decline of 0.06% in the Sensex. This trend of outperforming the benchmark is consistent, as the stock has also outperformed the BSE500 over various time frames, including the last three years, one year, and three months. While the stock has shown resilience and strong returns, the decline in delivery volume may indicate a potential concern regarding investor engagement, which could affect future price movements. Overall, the combination of strong performance metrics and solid fundamentals positions Aditya AMC favorably in the current market landscape.