Why is Aditya AMC falling/rising?

As of 11-Jul, Aditya Birla Sun Life AMC Ltd is experiencing a slight increase in its stock price, currently at 851.00, reflecting a change of 0.8 (0.09%) upwards. The stock has shown strong performance recently, having outperformed its sector by 1.01% today and achieving a consecutive gain over the last two days with a total return of 4.29%. Additionally, the stock has demonstrated impressive returns over various periods, including a 27.94% increase over the past year and a remarkable 97.65% rise over the last three years. The company also maintains strong long-term fundamentals, evidenced by an average Return on Equity (ROE) of 25.98%, which supports investor confidence and contributes to the stock's upward movement.
In the broader market context, the stock's short-term performance contrasts positively with the benchmark, as it has gained 5.91% over the past week while the Sensex has declined by 1.12%. This outperformance is indicative of strong investor interest, highlighted by a significant increase in delivery volume, which rose by 171.32% against the five-day average. The liquidity of the stock, sufficient for trades of Rs 0.8 crore, further enhances its attractiveness to investors. Overall, the combination of strong recent performance, positive investor sentiment, and solid fundamentals positions Aditya AMC favorably in the market.