Why is Aditya AMC falling/rising?

As of 14-Jul, Aditya Birla Sun Life AMC Ltd is experiencing a slight decline in its stock price, currently at 849.00, reflecting a decrease of 2.0 points or 0.24%. Despite this recent drop, the stock has shown strong performance in the near term, with a 4.81% increase over the past week and a notable 10.12% rise over the last month. The stock has been trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend prior to this decline. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 52.33% against the 5-day average. The stock has also demonstrated strong long-term fundamentals, with an average Return on Equity (ROE) of 25.98%, and has outperformed the BSE500 index over various time frames, including a 25.41% return over the past year.
In the broader market context, while Aditya AMC has underperformed its sector by 0.32% today, it has outperformed the Sensex, which has declined by 1.42% over the past week. This suggests that despite the stock's current decline, it is still performing better than the overall market trend. The recent price drop follows five consecutive days of gains, indicating a possible trend reversal. However, the stock's strong historical performance and liquidity suggest that it remains a viable investment option, especially given its ability to generate substantial returns compared to the broader market over the long term.