Why is Aditya AMC falling/rising?

As of 17-Jul, Aditya Birla Sun Life AMC Ltd is currently priced at 863.60, reflecting a decrease of 9.25 points or 1.06%. The stock has underperformed its sector by 1.13% today and has experienced a trend reversal after two consecutive days of gains. Despite this decline, the stock has shown strong performance over the past week, with a return of 1.58%, and has outperformed the benchmark Sensex over various periods, including a notable 21.86% return over the last year. However, there has been a significant drop in investor participation, with delivery volume falling by 41.92% compared to the five-day average, which may indicate waning interest among investors. The stock remains liquid enough for trading, based on its average traded value.
In the broader market context, while Aditya AMC has shown positive returns in the short term, the Sensex has declined by 1.12% over the same week, highlighting a relative strength in the stock despite its current drop. The company benefits from strong long-term fundamentals, with an average return on equity of 25.98%, and has consistently outperformed the BSE500 over the last three years. This long-term performance may provide a buffer against short-term fluctuations, but the recent decline in trading volume and today's price drop suggest that investors are currently cautious.