Why is Aditya AMC falling/rising?

As of 30-Jul, Aditya Birla Sun Life AMC Ltd is experiencing a price increase, currently at Rs 879.30, reflecting a rise of 7.3 points or 0.84%. The stock has shown strong performance recently, gaining 3.31% over the past three days and outperforming its sector by 0.74%. It is also trading above all key moving averages, indicating positive momentum. The stock's year-to-date return stands at 5.31%, while it has delivered a remarkable 24.49% return over the past year, significantly outperforming the BSE500 index. The company's strong fundamentals are highlighted by a high average Return on Equity (ROE) of 25.98%, and it has reported its highest quarterly net sales and profit after tax in June, further supporting its upward movement.
In the broader market context, Aditya Birla Sun Life AMC's short-term performance contrasts with the Sensex, which has declined by 1.50% over the past week. This divergence suggests that the stock is gaining traction despite a generally unfavorable market environment. The rising investor participation, evidenced by a 21.87% increase in delivery volume, and a high dividend yield of 4.3% at the current price, also contribute to its appeal. However, the stock's valuation is considered expensive, trading at a premium compared to its peers, which could pose risks if market conditions change. Overall, the combination of strong financial results, positive market sentiment, and robust long-term performance underpins the stock's recent rise.