Why is Aditya AMC falling/rising?

As of 04-Aug, Aditya Birla Sun Life AMC Ltd's stock price is rising, currently at 858.20, reflecting an increase of 23.6 points or 2.83%. The stock has shown a trend reversal, gaining after two consecutive days of decline, and it outperformed its sector by 1.21% today. The stock reached an intraday high of Rs 870, indicating strong intraday performance. Over the past month, it has increased by 6.81%, while its one-year return stands at an impressive 25.43%. The company has demonstrated strong fundamentals, with a high average Return on Equity (ROE) of 25.98%, and recent quarterly results showed record net sales and profit after tax, contributing positively to investor sentiment.
In the broader market context, the stock's short-term performance has been slightly negative, with a 1-week return of -0.67%, while the benchmark Sensex has gained 0.16% in the same period. However, the stock has outperformed the benchmark over longer periods, including a 25.43% return over the past year compared to the Sensex's mere 0.05%. Despite a decline in investor participation, as indicated by a 44.67% drop in delivery volume, the stock's high dividend yield of 4.49% and liquidity suggest that it remains an attractive option for investors. Overall, the combination of strong fundamentals, positive quarterly results, and a recent upward price movement contributes to the stock's rising trend.