Why is Aditya AMC falling/rising?

As of 29-Aug, Aditya Birla Sun Life AMC Ltd's stock price is currently at 834.35, reflecting a decrease of 7.4 points or 0.88%. The stock has shown a decline of 5.67% over the past week and 4.32% over the past month, although it has delivered a positive return of 15.72% over the last year, outperforming the BSE500 index during the same period. Today's trading activity indicates a significant increase in investor participation, with delivery volume rising by 199.57% compared to the 5-day average, suggesting heightened interest despite the current price drop. The stock remains above its 100-day and 200-day moving averages, indicating some long-term strength, while it is below its shorter-term moving averages, which may reflect recent volatility. The company's strong fundamentals, highlighted by a robust return on equity of 25.98% and record quarterly results, support its long-term potential, even as it faces short-term price pressure.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has declined by 1.84% over the past week and 1.88% over the past month. This suggests that while Aditya Birla Sun Life AMC Ltd is experiencing a decline, it is outperforming the market in the short term relative to the benchmark. The stock's long-term performance remains strong, with an 85% increase over the past three years, indicating that despite the current downturn, the company has been able to generate substantial returns over a longer horizon. The combination of strong fundamentals and a recent uptick in trading volume may provide a foundation for recovery, even as the stock faces short-term challenges.