Why is Aditya AMC falling/rising?

As of 01-Sep, Aditya Birla Sun Life AMC Ltd is experiencing a price increase, currently at 838.65, reflecting a change of 4.3 or 0.52% upward. Despite this positive movement today, the stock has underperformed its sector by 1.09%. The stock's performance over the past week shows a decline of 3.74%, while it has gained 0.42% over the past month. Notably, the stock has demonstrated strong long-term fundamentals, with a return on equity (ROE) of 25.98%, and has outperformed the BSE500 over the last year with a return of 12.16%. However, there has been a significant drop in investor participation, with delivery volume falling by 45.54% compared to the 5-day average.
Broader Market Context: In the context of the broader market, the Sensex has declined by 1.56% over the past week, indicating that Aditya Birla Sun Life AMC Ltd's short-term performance is worse than the benchmark. While the stock has shown resilience with positive returns over the longer term, the recent underperformance in the short term, coupled with falling investor participation, suggests a cautious sentiment among investors. The liquidity of the stock remains adequate for trading, but the recent trends indicate a need for careful monitoring of investor interest moving forward.