Why is Aditya Bir. Fas. falling/rising?

As of 08-Jul, Aditya Birla Fashion & Retail Ltd's stock price is currently at Rs 79.51, reflecting an increase of Rs 1.44 or 1.84%. The stock has outperformed its sector today by 2.33%, reaching an intraday high of Rs 79.69. However, despite this short-term gain, the stock has shown significant underperformance over longer periods, with a year-to-date decline of 71.58% and a one-year drop of 75.33%. The company is facing challenges, including a high Debt to EBITDA ratio of 5.12 times and negative operating profits, which contribute to its weak long-term fundamental strength. Additionally, the delivery volume has decreased by 69.03% compared to the five-day average, indicating falling investor participation.
In the broader market context, the stock's short-term performance of +6.74% over the past week contrasts sharply with the Sensex, which has only increased by 0.02%. While the stock has shown some resilience in the short term, its long-term outlook remains bleak, as evidenced by its negative returns over the past three years and a significant decline in operating profits. The high institutional holdings at 36.83% suggest that knowledgeable investors are still involved, but the overall sentiment is cautious due to the company's ongoing financial struggles and the flat results reported for the latest six months.