Why is Aditya Bir. Fas. falling/rising?

As of 09-Jul, Aditya Birla Fashion & Retail Ltd is experiencing a decline in its stock price, currently at 78.80, which reflects a decrease of 0.71 or 0.89%. The stock has underperformed its sector today by 0.45%, and while it is higher than its 5-day and 20-day moving averages, it remains below the 50-day, 100-day, and 200-day moving averages. Additionally, the delivery volume has decreased by 23.04% compared to the 5-day average, indicating falling investor participation. Over the past year, the stock has generated a return of -75.47%, and its long-term fundamentals are weak, with a significant negative CAGR growth in operating profits and a high debt to EBITDA ratio, which raises concerns about its ability to service debt.
In the broader market context, the stock's short-term performance has been relatively better than the benchmark, with a 1-week return of 1.16% compared to the Sensex's 0.15%. However, the long-term outlook remains bleak, as the stock has underperformed the BSE500 over various periods, including the last three years and one year. The high institutional holdings at 36.83% suggest that these investors may have better resources to analyze the company's fundamentals, but the ongoing losses and negative return on equity indicate significant risks. Overall, the combination of weak financial performance, declining investor interest, and underperformance relative to benchmarks contributes to the stock's downward movement.