Why is Aditya Bir. Fas. falling/rising?

As of 10-Jul, Aditya Birla Fashion & Retail Ltd's stock price is currently at 77.97, reflecting a decrease of 0.83, or 1.05%. The stock has been underperforming recently, having fallen consecutively for the last two days, resulting in a total decline of 1.94%. In terms of returns, the stock has shown a modest increase of 1.93% over the past week and 1.67% over the past month; however, it has significantly underperformed over the longer term, with a staggering decline of 75.97% over the past year. The company's financial health is concerning, as it has reported negative operating profits and a high Debt to EBITDA ratio, which indicates a low ability to service its debt. Additionally, the stock's performance is hindered by a significant drop in investor participation, with delivery volume decreasing by 57.74% against the five-day average.
In the broader market context, while the Sensex has experienced a slight decline of 0.06% over the past week, Aditya Birla Fashion & Retail Ltd's short-term performance has been relatively better, suggesting some resilience in the face of broader market trends. However, the company's long-term fundamentals are weak, as evidenced by a -196.48% CAGR growth in operating profits over the last five years and a negative return on equity. This weak performance, coupled with the stock's inability to generate positive returns over the past year and its underperformance against the BSE500, indicates a challenging environment for the company, contributing to its current price decline.