Why is Aditya Bir. Fas. falling/rising?

As of 11-Jul, Aditya Birla Fashion & Retail Ltd is currently priced at Rs 76.74, reflecting a decrease of Rs 1.23 or 1.58%. The stock has been on a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 3.48% during this period. Additionally, the stock has underperformed significantly over various time frames, with a year-to-date decline of 72.57% and a one-year return of -76.40%. The company's financial health is concerning, as it has reported negative operating profits and a high Debt to EBITDA ratio, which indicates a low ability to service its debt. Furthermore, the recent flat results in net sales and a negative profit after tax further exacerbate the stock's weak long-term fundamentals.
In the broader market context, the stock's performance has been notably worse than the benchmark, with a one-week return of -2.02% compared to the Sensex's -1.12%. The retail sector itself has also seen a decline of 2.43%, indicating a challenging environment. Investor participation appears to be waning, as evidenced by a significant drop in delivery volume, which fell by 53.29% against the five-day average. This decline in trading activity, coupled with the stock's poor performance relative to both its historical valuations and the broader market, suggests a lack of confidence among investors, contributing to the stock's downward movement.