Why is Aditya Birla Cap falling/rising?

As of 20-Jun, Aditya Birla Capital Ltd is experiencing a price increase, currently at Rs. 260.40, which reflects a rise of 4.85 or 1.9%. The stock has reached a new 52-week high of Rs. 263.05 today and has outperformed its sector by 0.33%. Over the past week, the stock has gained 8.18%, and in the last month, it has risen by 21.46%. The stock is trading above all key moving averages, indicating strong momentum. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 38.63% compared to the 5-day average. While the stock has generated a return of 7.23% over the past year, it is important to note that profits have slightly declined by 0.1%, and the stock is trading at a premium compared to its peers.
In the broader market context, Aditya Birla Capital's short-term performance significantly outpaces the benchmark, with a 1-week return of 8.18% compared to the Sensex's 1.59%. This strong performance in both the near and long term, alongside a solid average Return on Equity (ROE) of 13.22%, suggests that the stock is well-positioned despite its recent profit decline. The stock's liquidity is also favorable, supporting its trading activity. Overall, the combination of strong returns, rising investor interest, and solid fundamentals contributes to the stock's upward movement in the current market environment.