Why is Aditya Birla Cap falling/rising?

As of 24-Jun, Aditya Birla Capital Ltd's stock price is rising, currently at 271.30, reflecting an increase of 6.7 or 2.53%. The stock has recently hit a new 52-week and all-time high of Rs. 274.35, demonstrating strong performance today as it outperformed its sector by 1.61%. Over the past three days, the stock has gained 6.16%, and it is trading above all key moving averages, indicating positive momentum. However, it is important to note that investor participation has decreased, with delivery volume falling by 58.54% compared to the five-day average. Despite this decline in participation, the stock has shown strong long-term fundamental strength, with a return on equity of 13.22% and a fair valuation relative to its peers, contributing to its recent upward movement.
In the broader market context, Aditya Birla Capital has significantly outperformed the benchmark Sensex, with a one-week return of 6.33% compared to the Sensex's 0.58%, and a year-to-date return of 52.50% against the Sensex's 5.01%. This strong performance in both the short and long term highlights the stock's resilience and attractiveness to investors, despite the recent drop in trading volume. Overall, the combination of strong historical returns and favorable market conditions has supported the stock's rise, even as it faces challenges with declining investor participation.