Why is Aditya Birla Cap falling/rising?

As of 25-Jun, Aditya Birla Capital Ltd is experiencing a price increase, with its current price at 272.35, reflecting a change of 1.05 (0.39%) upward. The stock has been on a positive trajectory, gaining for the last four days and achieving a total return of 6.57% during this period. It has also reached a new 52-week high of Rs. 274.45 today. Over the past week, the stock has outperformed the Sensex, with a return of 6.32% compared to the benchmark's 1.61%. However, there has been a decline in investor participation, as the delivery volume has dropped by 37.8% against the five-day average. Despite this, the stock is trading above all key moving averages, indicating strong momentum. The company's long-term fundamentals remain robust, with an average return on equity (ROE) of 13.22%, although profits have slightly declined by 0.1% over the past year.
In the broader market context, Aditya Birla Capital's recent performance has significantly outpaced the Sensex, particularly over the last week and month, where it achieved returns of 6.32% and 22.74%, respectively, compared to the Sensex's 1.61% and 1.27%. This strong performance in both the short and long term suggests that the stock is benefiting from favorable market conditions and investor sentiment, despite the noted decrease in delivery volume. The stock's ability to maintain a premium valuation relative to its peers, combined with its historical outperformance over various time frames, reinforces its attractiveness to investors, contributing to the upward price movement.