Why is Aditya Birla Cap falling/rising?

As of 26-Jun, Aditya Birla Capital Ltd is experiencing a price increase, currently at 276.80, reflecting a rise of 4.45 or 1.63%. The stock has recently hit a new 52-week and all-time high of Rs. 277.85, and it has outperformed its sector by 0.3%. Over the past week, the stock has gained 8.32%, and it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite this positive momentum, there has been a notable decline in investor participation, with delivery volume falling by 54.81% compared to the 5-day average. The stock's strong long-term fundamentals, indicated by an average Return on Equity (ROE) of 13.22%, and its market-beating performance over various time frames contribute to its recent upward movement, although profits have slightly decreased by 0.1% over the past year.
In the broader market context, Aditya Birla Capital's short-term return of 8.32% over the past week significantly outpaces the Sensex's return of 2.94% during the same period. This strong performance relative to the benchmark highlights the stock's resilience and attractiveness to investors. The company has consistently outperformed the BSE 500 over the last three years, one year, and three months, reinforcing its position in the market. However, the stock is trading at a premium compared to its peers' historical valuations, which may warrant caution among potential investors despite its strong performance metrics.