Why is Aditya Birla Cap falling/rising?

As of 30-Jun, Aditya Birla Capital Ltd's stock price is rising, currently at 276.60, reflecting an increase of 7.25 or 2.69%. The stock has recently hit a new 52-week and all-time high of Rs. 278, demonstrating strong performance today by outperforming its sector by 2.17%. Over the past week, the stock has gained 4.54%, and it has shown impressive returns of 24.71% over the past month and 55.48% year-to-date. Despite a slight decline in profits by 0.1% over the past year, the company maintains strong long-term fundamentals with an average Return on Equity (ROE) of 13.22%. However, there is a noted decrease in investor participation, with delivery volume falling by 65.74% against the 5-day average.
In the broader market context, Aditya Birla Capital's recent performance has significantly outpaced the benchmark, with the stock's 1-week return of 4.54% compared to the Sensex's 2.09%. This trend of market-beating performance is consistent over various periods, including a 3-year return of 209.57% against the Sensex's 57.69%. The stock's liquidity remains adequate for trading, supporting its upward movement despite the noted decline in delivery volumes. Overall, the combination of strong returns, hitting new highs, and outperforming the benchmark contributes to the stock's rising price.