Why is Aditya Birla Cap falling/rising?

As of 01-Jul, Aditya Birla Capital Ltd is experiencing a price increase, currently at 280.85, which reflects a rise of 4.25 or 1.54%. The stock has recently hit a new 52-week and all-time high of Rs. 282.6, indicating strong upward momentum. It has outperformed its sector by 1.68% today and has shown consecutive gains over the last two days, accumulating a total return of 4.27% in this period. Additionally, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, which suggests a positive trend. The stock has also seen a significant increase in investor participation, with delivery volume rising by 71.02% against the 5-day average, contributing to its liquidity and overall positive sentiment.
In the broader market context, Aditya Birla Capital's short-term performance has outpaced the benchmark Sensex, which has risen by 2.00% over the same period, while the stock has gained 3.52% in the last week. This strong performance is supported by the company's solid long-term fundamentals, including an average Return on Equity (ROE) of 13.22%, despite a slight decline in profits over the past year. The stock's premium valuation compared to peers and its ability to generate significant returns over various time frames further bolster investor confidence, contributing to its rising price.