Why is Aditya Birla Cap falling/rising?

As of 11-Jul, Aditya Birla Capital Ltd is experiencing a decline in its stock price, currently at Rs 269.20, which reflects a decrease of -2.55 or -0.94%. The stock has been losing momentum, having fallen consecutively for the last three days, resulting in a total decline of -2.99% during this period. Although the stock is currently 4.98% away from its 52-week high of Rs 282.6, it has shown strong performance over the longer term, with a 51.32% increase year-to-date and a 18.69% rise over the past year. However, the recent drop in delivery volume by -32.09% against the 5-day average indicates a decrease in investor participation, which may be contributing to the stock's current downward trend.
In the broader market context, the stock's short-term performance of -2.20% over the past week contrasts with the Sensex, which has only declined by -1.12%. This suggests that while the stock is underperforming relative to the benchmark in the short term, it has outperformed the Sensex significantly over longer periods, including a 9.32% increase over the past month. Despite its recent struggles, the company maintains strong long-term fundamentals, with a solid average Return on Equity (ROE) of 13.22% and a fair valuation. However, the stock is trading at a premium compared to its peers, and its profits have slightly decreased by -0.1% over the past year, which may also be influencing investor sentiment negatively in the short term.