Why is Aditya Birla Cap falling/rising?

As of 14-Jul, Aditya Birla Capital Ltd's stock price is currently at Rs 271.50, reflecting an increase of Rs 2.3 or 0.85%. The stock has shown a positive trend today, gaining after three consecutive days of decline. It is currently 4.09% away from its 52-week high of Rs 282.6 and has outperformed its sector by 0.77%. Over the past month, the stock has risen by 12.80%, significantly outperforming the Sensex, which increased by only 1.40%. Despite a recent drop in investor participation, with delivery volume falling by 44.73% from the 5-day average, the stock remains liquid enough for trading. The long-term fundamentals are strong, with an average Return on Equity (ROE) of 13.22%, although profits have slightly declined by 0.1% over the past year.
In the broader market context, the stock's performance over the last week shows a decline of 1.63%, while the Sensex has decreased by 1.42%, indicating that the stock is experiencing a relatively sharper decline in the short term. However, the stock has outperformed the benchmark over longer periods, with a year-to-date return of 52.61% compared to the Sensex's 5.27%. This strong long-term performance suggests that despite recent fluctuations, investor sentiment remains positive overall, bolstered by the stock's ability to generate substantial returns in the past year and outperform its peers in various time frames.