Why is Aditya Birla Cap falling/rising?

As of 16-Jul, Aditya Birla Capital Ltd's stock price is currently at 270.80, reflecting a decrease of 0.7, or 0.26%. The stock has shown a mixed performance recently, with a 1-week decline of 1.38%, while it has gained 8.86% over the past month. Notably, the stock is trading 4.36% below its 52-week high of Rs 282.6. Today's trading activity indicates rising investor participation, with a delivery volume increase of 25.47% compared to the 5-day average. Despite a strong long-term fundamental strength indicated by an average Return on Equity (ROE) of 13.22%, the stock's profits have slightly declined by 0.1% over the past year, which may be contributing to the current price movement.
In the broader market context, the stock's recent performance has been slightly underwhelming compared to the benchmark, as it has fallen 1.38% over the past week while the Sensex has decreased by only 1.08%. However, the stock has outperformed the benchmark in the longer term, with a year-to-date return of 52.22% compared to the Sensex's 5.75%. This indicates that while the stock is experiencing a short-term decline, its long-term trajectory remains strong, supported by its market-beating performance over the past three years and one year.