Why is Aditya Birla Cap falling/rising?

As of 21-Jul, Aditya Birla Capital Ltd's stock price is currently at Rs 270.70, reflecting an increase of Rs 6.45 or 2.44%. The stock has shown a positive performance today, having outperformed its sector by 1.58% and reversing a trend after four consecutive days of decline. It is also close to its 52-week high, being just 4.4% away from Rs 282.6. Over the past month, the stock has gained 3.96%, and it has delivered a remarkable year-to-date return of 52.16%. The stock's strong long-term fundamentals, indicated by an average Return on Equity (ROE) of 13.22% and an attractive valuation with a Price to Book Value of 2.3, contribute positively to its recent price movement, despite a slight profit decline of -0.1% over the past year.
In the broader market context, Aditya Birla Capital's short-term performance has been slightly better than the benchmark, with a 1-week return of -0.29% compared to the Sensex's -0.06%. However, the stock has significantly outperformed the benchmark over longer periods, including a 170.97% return over the past three years versus the Sensex's 47.62%. This consistent market-beating performance, along with rising investor participation and liquidity, supports the stock's upward movement, indicating strong investor confidence despite some recent fluctuations.