Why is Aditya Birla Cap falling/rising?

As of 23-Jul, Aditya Birla Capital Ltd's stock price is currently at 268.65, reflecting a decrease of 0.25, or 0.09%. The stock has underperformed its sector today, with a performance that is down by 0.63%. It has been on a consecutive decline for the last two days, resulting in a total drop of 0.76% during this period. While the stock has shown strong long-term performance, with a year-to-date increase of 51.01% and a 24.87% rise over the past year, it has also experienced a slight decline in profits of 0.1%. The stock is trading at a premium compared to its peers, and despite its strong long-term fundamentals, the recent drop in delivery volume by 22.38% against the 5-day average indicates a decrease in investor participation.
In the broader market context, the stock's short-term performance has been less favorable compared to the benchmark, as it has fallen by 0.79% over the past week while the Sensex has increased by 0.11%. Despite the recent downturn, Aditya Birla Capital has outperformed the BSE500 over the last three years, one year, and three months, highlighting its strong market-beating performance in the long term. However, the current decline in stock price, coupled with falling investor participation, suggests that market sentiment may be shifting, impacting its recent price movement negatively.