Why is Aditya Birla Cap falling/rising?

As of 04-Aug, Aditya Birla Capital Ltd is experiencing a significant rise in its stock price, currently at 278.35, reflecting an increase of 26.9 or 10.7%. The stock has shown strong performance today, outperforming its sector by 9.08% and reaching an intraday high of Rs 280.8. Over the past week, it has gained 9.78%, and year-to-date, it has surged by 56.46%. The stock is trading above all key moving averages, indicating a positive trend, although there has been a notable decline in investor participation, with delivery volume dropping by 33.34% compared to the five-day average. Additionally, while the stock has generated a return of 31.55% over the past year, its profits have slightly decreased by 0.1%, which may raise some concerns among investors.
In the broader market context, Aditya Birla Capital's short-term performance has significantly outpaced the benchmark Sensex, which has only increased by 0.16% over the past week. The company's strong long-term fundamentals, highlighted by an average return on equity of 13.22% and increasing institutional investor participation, further support its rising stock price. However, the high debt-equity ratio of 4.61 times poses a risk that investors should consider. Overall, the combination of strong market performance, institutional interest, and solid fundamentals contributes to the stock's upward movement despite some underlying concerns regarding profitability and investor engagement.