Why is Aditya Birla Cap falling/rising?

As of 30-Oct, Aditya Birla Capital Ltd's stock price is rising, currently at Rs. 326.70, reflecting an increase of Rs. 16.0 or 5.15%. The stock has recently hit a new 52-week high of Rs. 328.8 and has outperformed its sector by 5.67%. Over the past week, the stock has gained 6.04%, and it has shown impressive returns of 51.74% over the last year, significantly outperforming the BSE500 index. However, there has been a notable decline in investor participation, with delivery volume dropping by 80.98% compared to the 5-day average, which may indicate some caution among investors despite the stock's strong performance.
In the broader market context, while Aditya Birla Capital has demonstrated robust short-term returns, the benchmark Sensex has seen a slight decline of 0.18% over the same week. The stock's strong long-term fundamentals, highlighted by an average Return on Equity (ROE) of 13.22%, and its consistent outperformance over various periods, including a remarkable 181.27% increase over the last three years, contribute to its rising price. The liquidity of the stock remains adequate for trading, further supporting its upward movement despite the recent drop in delivery volumes.