Why is Adtech Systems falling/rising?

As of 17-Jul, Adtech Systems Ltd's stock price is currently at 69.00, reflecting an increase of 1.0 (1.47%). Today's price summary indicates that the stock has outperformed its sector by 2.6% and has shown a trend reversal after two consecutive days of decline, opening with a gain of 2.65%. The stock reached an intraday high of Rs 73, marking a 7.35% increase. However, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a longer-term weakness. Additionally, there has been a decline in investor participation, with delivery volume falling by 16.3% compared to the 5-day average. Over the past year, the stock has significantly underperformed the market, with a staggering decline of 61.09% compared to the BSE500's positive return of 0.26%.
In the broader market context, while the stock has shown a slight uptick today, its recent performance remains concerning. The stock's negative long-term fundamentals, including a -13.30% CAGR growth in net sales over the last five years and a low average return on equity of 8.59%, indicate weak profitability. Furthermore, the fact that 29.68% of promoter shares are pledged adds to the downward pressure on the stock, especially in a falling market. Overall, despite today's rise, the stock's long-term outlook remains bleak, compounded by its significant underperformance relative to the benchmark.