Why is Adtech Systems falling/rising?

As of 11-Aug, Adtech Systems Ltd is experiencing a decline in its stock price, currently at Rs 68.40, reflecting a decrease of Rs 2.59 or 3.65%. The stock has underperformed its sector by 3.95% today and has fallen after two consecutive days of gains. It reached an intraday low of Rs 66.8, marking a 5.9% drop. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, there has been a significant decrease in investor participation, with delivery volume falling by 60.77% compared to the 5-day average. Over the past year, the stock has underperformed the market with a return of -45.74%, while the benchmark Sensex has only declined by 1.13%.
In the broader market context, Adtech Systems' short-term performance has been notably poor, with a 1-week return of -4.05% compared to the Sensex's -0.51%. This stark contrast highlights the stock's struggle in a generally declining market. The company's weak long-term fundamentals, including a -13.30% CAGR growth in net sales over the last five years and a low average return on equity of 8.59%, contribute to the negative sentiment surrounding the stock. Furthermore, the fact that 29.68% of promoter shares are pledged adds additional downward pressure, especially in a falling market, exacerbating the stock's decline.